Steven Pinker – Linguistics, Style and Writing in the 21st Century

The Problem with Traditional Style Advice is there’s a list of do’s and don’ts that are based on the preference of the authors whether it’s right or wrong. That’s very important because if it continues it will just be the constant spread of bad information.
Solutions of good writing is showing it to a representative reader, reread the draft after some time has passed and it’s no longer familiar, rewrite in order to make it understandable to the reader. This is significant because in order to write a good piece on anything you must go through this process.
Prescriptivists vs. Descriptivists. Prescriptivists prescribe how people ought to speak & write while Descriptivists describe how people do speak & write. This is important because in order to be a good business writer you have to understand which type audience your writing is for